The Canadian Media Production Association (CMPA) has reached an agreement with online TV and film rights marketplace RightsTrade that will give CMPA members “preferred access” to RightsTrade sales tools, marketplace and marketing support. CMPA vice-president of outreach and strategic initiatives Marguerite Pigott said in a press release Monday that the RightsTrade platform “is a great tool for our members to better exploit their content rights on the global stage.” She added: “With thousands of rights buyers from over 100 territories, RightsTrade creates a meaningful opportunity for our members to make new relationships and increase distribution for Canadian content in the international marketplace.” CMPA members who join RightsTrade will have access to preferred pricing and will receive “targeted...
The Canadian Media Production Association (CMPA) and Telefilm Canada introduced a new mentorship program that will link marketing professionals with production companies. In a release Tuesday, the CMPA and Telefilm said the Telefilm Canada Marketing Mentorship Program will provide six “emerging and mid-level marketing professionals” a 20-week placement at a production company. “Participants will gain in-depth knowledge of the Canadian film, television and interactive media sectors while focusing on the promotion of the company and its projects,” the release said. The goal of the program, the organizations said, is to help companies promote Canadian content and talent. The deadline for applications is Sept. 15....