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4K’s appeal extends beyond sports, say experts

Media | 01/22/2016 9:22 pm EST

While Rogers Communications Inc. and BCE Inc. are getting the ball rolling on 4K broadcasting in Canada with a heavy emphasis on sports, others feel food, nature, music videos and outdoor adventure programming are also the kinds of content that would work well in ultra-high definition. Chris Knight, CEO at Ottawa-based Gusto TV, said in a phone interview that the kind of food programming his company is involved in — if shot and produced properly — can result in extremely defined, crisp and beautiful imagery that penetrates the viewer, not just on a visual level, but on a physiological level. “Food is a very unique genre for television in that if I do my job properly, I can make you hungry,” Knight said. “And hunger is a physiological reaction where your...

Gusto TV sells show to South Korean 4K channel

Media | 01/20/2016 4:36 pm EST

Canada's Gusto TV on Tuesday announced that has sold one of its original shows to a South Korean 4K channel. It said in a press release that 30 episodes of A is for Apple — a cooking-challenge program — had been sold UMAX, which is owned by Cable TV VOD Corp. UMAX is known as becoming the first dedicated 4K channel in the world in 2014. Gusto TV general manager Mark Prasuhn said in an email that A is for Apple and all of Gusto's original series are shot and produced in 4K, even though they are not yet being shown at this quality in Canada. He noted that much of the...