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Bell Media buys Gusto TV

Media | 05/04/2016 8:16 pm EDT

BCE Inc.’s media division has acquired Canadian rights to Gusto Worldwide Media’s Gusto brand in Canada, including its food and cooking channel. Gusto said in a press release Wednesday that Gusto TV, which launched in 2013, will continue operating “until the transition is complete.” “The ‘new’ Gusto will feature homegrown culinary programming as well as some of the highest-rated, first-run food and lifestyle series from around the globe,” the press release said. In a separate release, Bell Media said the new channel will launch later this year, and will mark its “first-ever foray” into the culinary genre. Gusto said in its release that the two companies signed an agreement under which Gusto Worldwide Media will produce exclusive 4K programming for the channel, to which it will...