Snapchat facing patent infringement lawsuit

Media | 08/24/2016 4:34 pm EDT

A Canadian company is suing Snapchat Inc. alleging it is infringing on its patented technology. Vancouver-based Investel Capital Corp. filed a statement of claim in federal court Wednesday claiming that the social media giant is using its proprietary technology called iFramed that allows for the integration of advertisements into user-generated social media content, according to the court documents. The geo-location data gathered from users and resulting insertion of advertiser's content into posted picture and subsequent monetization to users is vital and key to the use of social...