Rogers Media Sales signs with weather, food brands
Media | 06/06/2017 4:26 pm EDT
Rogers Communications Inc. announced Tuesday its media sales division had signed two deals that “expand reach and deliver brand-safe, premium-content environments to advertisers.”
In a press release, the company said the deals with IBM Corp.’s The Weather Company and Meredith Corp.’s allrecipes.com will see Rogers Media expand the reach of its digital network to 24.7 million Canadians.
By teaming up with The Weather Company, Rogers will receive “in-depth weather data and forecasts, as well as curated content” across its media properties, while providing “locally relevant
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