OTT usage up 32 per cent from last year: MTM
Media | 01/28/2016 11:54 pm EST
The Media Technology Monitor, a project of the CBC/Radio-Canada, reported Thursday that nearly 45 per cent of all TV viewers now use an over-the-top (OTT) service, an increase of 32 per cent from the previous year.
MTM also said in the press release, issued ahead of its February release of its English- and French- language media and technology adoption reports, that “binge viewing continues to grow in popularity,” with 55 per cent of Canadians now engaging in the practice.
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