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TV ads most influential among Canadians: survey

Media | 12/16/2015 5:34 pm EST

In a survey of Canadian adults, 57 per cent said they are most likely to notice an advertisement while watching TV, compared to 13 per cent who said they were most likely to do so while listening to the radio and only two per cent who said they were likely to do so watching video content on a mobile device, according to a new survey conducted by Thinktv Inc. that was released Wednesday. Thinktv, which recently changed its name from the Television Bureau of Canada, is an industry association that promotes television advertising. The report said among millennials specifically, or adults aged...