Corus Entertainment Inc. is now selling to advertisers users’ cookie data to better target audience members, the company announced Monday. In a press release, Corus said it’s the “first major Canadian broadcast publisher to offer first-party data to advertisers,” allowing buyers to “target audiences based on anonymous cookie data.” The data sets are available through Corus’ digital programmatic — or automatic ad-buying — platforms, the company said. “Corus allows us to target specific audiences against any media...
