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Lago launches new branded content firm

Media | 06/11/2013 12:02 pm EDT

Former Bell Media director Carmen Lago launched Branded Content Television Inc., a multiplatform advertising firm that will partner with networks and other production companies to create original advertising content for TV and the Internet, the company said. In a release Monday, the Toronto-based firm said it will create ads targeting consumers “across his or her entire ecosystem, regardless of the medium.” “The company will connect with consumers where they watch, surf, search and shop while weaving a client's brand effortlessly into the storyline,” the release said. The company will “work and partner with brands to identify, package and negotiate the right content and media deals in order to bring a brand a much higher ROI [return on investment] that...