TVB becomes Thinktv

Media | 12/15/2015 4:21 pm EST

The Television Bureau of Canada, which represents Canada's commercial TV industry, has rebranded itself as ThinkTV. Its old name and logo had been in place since the organization started in 1961, it said in a press release last week. “As a resource for advertisers and agencies, [Thinktv] will provide a broad spectrum of services to the marketing community including education, thought-provoking and leading-edge research, as well as tangible insights on collected and curated data,” it said in the release. Thinktv president Catherine MacLeod said in a phone interview that as “the media environment has been evolving, it was kind of a natural time for us to evolve as well.” She said in the organization has, in the past, been focused on providing information to local broadcasters, but that due to consolidation in the...

Catherine MacLeod named new TVB president

Media | 04/02/2015 3:48 pm EDT

The Television Bureau of Canada (TVB) said Thursday Catherine MacLeod is its new president, effective April 13. MacLeod most recently worked for BCE Inc.'s media subsidiary as the senior vice-president of specialty channels and Bell Media production, the industry group said in a press release. “The television experience in Canada has never been better and I am excited and honoured to be leading our team in fulfilling its role of helping advertisers understand the powerful effectiveness of television and how to make it work even better,” MacLeod said in the release. She...