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Netflix’ reach to pass U.S. networks next year: analysts

Media | 06/30/2015 5:41 pm EDT

Netflix Inc.'s audience is already on par with two out of the three major U.S. television networks and will be bigger than all three in about a year, U.S. investment analysts said last week. Chase White and Barton Crockett of FBR Capital Markets & Co. said in a note issued June 24 that Nielson Co. does not issue ratings for Netflix. However, based on what Netflix has disclosed for subscriber numbers and streaming times, the analysts said the 10 billion hours of Netflix content streamed in the first quarter of this year would equate to an average of almost two hours a day per subscriber, or the equivalent of a 24-hour Nielsen rating of 2.6, about the same as Comcast Corp.'s NBC and Walt Disney Co.'s ABC. With Netflix's ratings growing about 40 per cent a year and those...