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TAGGED AS CHRIS KNIGHT

4K’s appeal extends beyond sports, say experts

Media | 01/22/2016 9:22 pm EST

While Rogers Communications Inc. and BCE Inc. are getting the ball rolling on 4K broadcasting in Canada with a heavy emphasis on sports, others feel food, nature, music videos and outdoor adventure programming are also the kinds of content that would work well in ultra-high definition. Chris Knight, CEO at Ottawa-based Gusto TV, said in a phone interview that the kind of food programming his company is involved in — if shot and produced properly — can result in extremely defined, crisp and beautiful imagery that penetrates the viewer, not just on a visual level, but on a physiological level. “Food is a very unique genre for television in that if I do my job properly, I can make you hungry,” Knight said. “And hunger is a physiological reaction where your...