Though virtual reality is still in its early days, it holds promise for Canada’s media industry — including for broadcasters as a new way to draw eyes to live events, such as sports, according to Nordicity’s Kristian Roberts. For example, it could be used to allow a viewer to watch the National Hockey League’s Stanley Cup finals from some of the best seats in the house, he suggested. “That’s a better experience than watching it on TV, and you get that immersive experience,” Roberts, a partner at Nordicity’s Toronto office, said in a...
Heritage Minister Mélanie Joly says Canada is leading the charge in pushing for the presence of “cultural diversity,” or domestic content, on foreign digital platforms like the over-the-top (OTT) service provided by Netflix Inc. — despite other countries already having regulations and tax structures in place. “As a government, the most important thing we want to do is make sure we can continue to support and promote our national content and this is exactly what I’m saying at the international level and this is exactly the concern of other states. And that’s why we’ll be leading this conversation,” Joly told reporters Thursday afternoon, following an on-stage appearance answering questions from Canadian...