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TAGGED AS DAVID PHILLIPS

BBM Analytics changes name to NLogic

Media | 11/13/2014 3:34 pm EST

The software and consulting subsidiary of Numeris has followed the lead of its parent company and dropped BBM from its moniker. BBM Analytics is now known as NLogic, according to a Thursday press release. Its parent company changed its name from BBM Canada in June. NLogic claims to help broadcasters and advertisers better understand their audience. "The broadcast and advertising industry has seen rapid change over the last decade and this has had a profound impact on audience measurement and analysis,” NLogic CEO David Phillips said in the release. He added: “Our new name...