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VOD figures pad overall TV viewership numbers: TVB

Media | 10/08/2014 9:13 pm EDT

The Television Bureau of Canada has released what it says are the first statistics on viewership of broadcast distributors’ video-on-demand (VOD) platforms, which show an additional four to nine per cent of viewers use VOD to watch TV series. TVB said an additional nine per cent of the sitcoms’ live TV audience watched the shows on VOD, while prime-time dramas had an additional audience of six per cent and daytime programs had an additional four per cent. Of those additional VOD viewers, 65 to 70 per cent hadn’t watched the program’s original broadcast on live TV, it...