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Cogeco, CHCH implement geo-specific advertising

Media | 02/11/2014 6:43 pm EST

Cogeco Cable Inc. and Channel Zero Inc.’s CHCH TV said Tuesday they made Canadian television history last week by being the first in the country to offer localized advertising. The companies said advertisers will be able to have their promotions seen only by specific subsections of a channel’s viewer audience, based on where they are. The TV service provider and Hamilton-based broadcaster said in a press release they teamed with Invidi Technologies Corp. and Capital Networks Ltd. to develop a platform that will allow ad content on the same TV station to vary based on the location...