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Twitter lobbying on feds’ internet ad policy

Media | 11/18/2019 4:38 pm EST

Twitter Inc. has registered to lobby the federal government on its internet advertising policy, following the social media company’s ban on political ads on its platform globally. The registration, effective November 1, seeks to specifically address "the adoption of digital media and advertising by government." The new subject came two days after Twitter CEO Jack Dorsey said the company would not allow political advertising on the platform by blocking accounts from paying to promote messages.  “A political message earns reach when people decide to follow an account or retweet,”...