Charlie Brown, Snoopy, and Peppermint Patty are joining Halifax-based DHX Media Ltd.’s stable of properties, as the company announced Wednesday its bid to acquire the Peanuts brand from an American management company. The deal with Iconix Brand Group Inc. includes an 80-per-cent controlling interest in Peanuts and a 100-per-cent stake in Strawberry Shortcake for $345 million US, DHX said in a press release. “DHX Media feels like a perfect fit for Peanuts. We respect their innovative and rich history with developing children’s shows and brands, and we look forward to working with Dana and his team to steward Peanuts in the future,” Jean Schulz, widow of Peanuts creator Charles M. Schulz, said in the release. The Schulz family will retain control of the remaining 20 per cent of the brand. The release...
