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Bell unit to install interactive ad panels in Toronto

Media | 10/27/2015 2:37 pm EDT

BCE Inc.’s advertising division, Astral Out of Home, announced Tuesday it is launching new interactive advertisement panels to be featured in transit shelters in Toronto. It said in a press release that 10 interactive screens, called TSA Interactive, will launch in November and will provide video and audio to engage with consumers. The release added that this will be the first time these screens will be installed and are “designed to bring advertising campaigns to life.” The release also noted that the system will provide ad content such as movie trailers, new car features,...