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Netflix lowers Canadian bit rate for next 30 days

telecom | 03/27/2020 12:44 pm EDT

Netflix Inc. has announced it will lower its bit rate in Canada by 25 per cent for the next 30 days, just days after three telecommunications associations publicly urged the streaming giant to lower rates to lessen network congestion during the COVID-19 pandemic. In a statement, Netflix’s vice-president of content delivery, Ken Florance, said the company had developed a way to reduce Netflix’s traffic on telecommunications networks while maintaining the quality of its service, stating customers should continue to get the video quality of their individual plan, whether ultra-high, high...