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Bell Media launches new online ad targeting tools

Media | 11/09/2016 6:01 pm EST

BCE Inc.’s Bell Media has made available to its online advertisers two new services that it says will enable ”expanded and more accurate targeting against Bell Media audiences.” Advertisers will be able to use Bell’s “first-ever proprietary behavioural targeting product” to choose audiences based on their interests, such as adventure travel or sports, or have “have customized profiles created that are unique to their customers.” They’ll also have the ability to “retarget visitors of specific series or genres with relevant...