Karine Moses named new head of Bell Media’s out-of-home ad branch

Media | 06/22/2016 6:12 pm EDT

BCE Inc.’s media division announced Wednesday that Karine Moses, Bell’s vice-president of field operations support, would be taking on the position of president of Astral Out of Home. Moses will replace outgoing Luc Quétel as the head of the out-of-home advertising arm that covers more than 30,000 ad faces in five product lines (outdoor advertising, street furniture, airports, transit and large digital formats), said a Bell Media press release. "Karine is a focused, proactive leader with a proven record of managing large teams and delivering a positive client experience," Mary Ann Turcke, Bell Media president, said in the release. "I'm...

Astral wins ad deal with Ottawa airport

Media | 09/23/2015 2:30 pm EDT

BCE Inc.'s Astral Out of Home division for public advertising displays said Wednesday it has received an eight-year contract to provide digital advertising at the Ottawa Macdonald-Cartier International Airport. It said this marks its fifth deal with a Canadian airport, and the Ottawa airport will be the first in Canada to have 100 per cent digital advertising after the infrastructure is installed, the company said in a press release. "This new contract allows us to reinforce our advertising presence in the nation's capital while reaching out to the busiest decision-makers and...