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TAGGED AS LUCIE LALUMIèRE

Canada’s VR industry is nascent, but set for growth

Media | 03/31/2017 8:57 pm EDT

Though virtual reality is still in its early days, it holds promise for Canada’s media industry — including for broadcasters as a new way to draw eyes to live events, such as sports, according to Nordicity’s Kristian Roberts. For example, it could be used to allow a viewer to watch the National Hockey League’s Stanley Cup finals from some of the best seats in the house, he suggested. “That’s a better experience than watching it on TV, and you get that immersive experience,” Roberts, a partner at Nordicity’s Toronto office, said in a...