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TAGGED AS MARCELO CLAURE

Kevin Crull to join Sprint

Media | 05/21/2015 2:43 pm EDT

Kevin Crull, former president of BCE Inc.'s Bell Media unit, will join Sprint Corp. as chief marketing officer at the end of this month, Sprint said Wednesday. The company said in a press release that Crull will report to Sprint CEO Marcelo Claure and his responsibilities will include customer acquisition and retention, and digital and social efforts. “Kevin did an amazing job at Bell Media and I expect him to do even better at Sprint,” Claure said in the release. Sprint noted accomplishments such as Bell's acquisition's of CTVGlobemedia and Astral Media, and the launch of its CraveTV streaming service. Crull left Bell Media's last month in the wake of a controversy over his reported interference in CTV's news coverage of the CRTC. With Sprint, Crull joins the third-largest wireless service provider in the...