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Corus to sell cookie data to advertisers

Media | 03/06/2017 10:11 pm EST

Corus Entertainment Inc. is now selling to advertisers users’ cookie data to better target audience members, the company announced Monday. In a press release, Corus said it’s the “first major Canadian broadcast publisher to offer first-party data to advertisers,” allowing buyers to “target audiences based on anonymous cookie data.” The data sets are available through Corus’ digital programmatic — or automatic ad-buying — platforms, the company said. “Corus allows us to target specific audiences against any media...