Corus to sell cookie data to advertisers
Media | 03/06/2017 10:11 pm EST
Corus Entertainment Inc. is now selling to advertisers users’ cookie data to better target audience members, the company announced Monday.
In a press release, Corus said it’s the “first major Canadian broadcast publisher to offer first-party data to advertisers,” allowing buyers to “target audiences based on anonymous cookie data.”
The data sets are available through Corus’ digital programmatic — or automatic ad-buying — platforms, the company said.
“Corus allows us to target specific audiences against any media
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