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Bell defends targeted ad program as ‘transparent’

Media | 05/01/2014 2:07 am EDT

BCE Inc.’s chief legal and regulatory officer told a Senate hearing on Wednesday night that his company’s targeted advertising program respects Canada’s current privacy laws. Mirko Bibic repeatedly compared his company to Facebook Inc. and Google Inc., which he said have access to richer and more personal data than Bell, and said his company needs the targeted advertising program to compete with those “global players.” “We are by no means the first to launch initiatives designed to deliver more relevant ads,” he said. “Formidable global...