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Shropshire joins CBC

Media | 08/06/2013 8:26 pm EDT

Rebecca Shropshire is the new director of digital sales at CBC/Radio-Canada's revenue group, the public broadcaster said. Shropshire will be responsible for “establishing digital sales and business development strategies for all program properties in support of CBC Revenue Group targets and objectives,” the Crown corporation said in a release Tuesday. Shropshire was previously vice-president and director of digital communications at online news service UM Canada and worked before that at Modem Media Inc., Labatt Breweries of Canada Ltd. and Astral Media Inc., CBC said. “With her extensive background and leadership in the digital space, Rebecca will be a tremendous asset as we strive to exceed our goal of constant innovation in managing our business and client interactions,” Alan Dark, general manager of CBC Revenue Group, said in a release....