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Tampa radio station changes format for listener control over music

Media | 02/04/2013 4:53 pm EST

Tampa Bay, Fla. radio station WSUN-FM isn’t aiming for today’s common hybrid radio model of talk content supporting music influenced by listener requests. The station is taking audience engagement a step further, recognizing that some listeners want just music, and more than that, the power to control it, Keith Lawless, vice-president and market manager at Cox Media Group, which owns the station, said in an interview with The Wire Report. “From a radio industry standpoint,...