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TV still golden in multi-platform Olympic coverage: experts

Media | 08/15/2016 9:27 pm EDT

While digital and mobile options for watching the Summer Olympics are gaining in popularity and engagement, television continues to own the podium for the Canadian outlet broadcasting the two-week multi-sport tournament happening now in Rio de Janeiro, Brazil. In an April press release marking 100 days until the start of the Games, CBC/Radio-Canada, which holds the Canadian broadcasting rights for the event, said its coverage would be “the most digitally-accessible Games experience in Canadian history, available across more platforms than ever before.” Greg Stremlaw,...