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TAGGED AS SARAH GARVIE

CAB announces new radio marketing and advocacy team

Media | 06/16/2016 7:25 pm EDT

The Canadian Association of Broadcasters (CAB) has launched and staffed its new radio marketing and advocacy arm, Radio Connect, the organization announced Thursday. The CAB CEO Radio Council said in a press release that Radio Connect will “demonstrate the many advantages of radio, from the medium’s incredible ROI to clients looking to meet business goals, to its unique ability to provide engaging relevant, and locally-focused entertainment to listeners from coast to coast.” Radio Connect will be led by executive director Sarah Garvie, the radio council said, who has...