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Canadian Film Centre, Bell Media team up for VR, AR project

Media | 06/07/2017 3:04 pm EDT

The Canadian Film Centre (CFC) and BCE Inc.’s media division have teamed up to develop virtual and augmented reality projects, the duo said in a Wednesday press release. "We're very excited to expand our partnership with the CFC to launch the CFC/Bell Media Vision Project," Randy Lennox, Bell Media president, said in the release. "VR and AR technology continues to grow, and we recognize its potential to fundamentally change the way Canadians consume screen-based content.” An Interactive Ontario report from earlier this year highlighted that interactive digital media companies,...