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Recommendations key to discovery, experts say at CRTC event

Media | 12/03/2015 10:43 pm EST

MONTREAL — A panel discussing discoverability of content at a CRTC event Thursday stressed the importance of recommendations and curation as strategies to help viewers find content in an environment with more options than ever. “Algorithms are necessary but not enough,” said Jean-François Gagnon, president of LVL Studio Inc., which makes apps, games and various platforms to increase viewer engagement. “The role of curators is becoming more and more apparent.” He said the recommendations of an individual a viewer knows can increase viewership of content 50 per cent above the numbers algorithms alone draw. The French-language event, organized in partnership with the National Film Board of Canada (NFB), was the second of two organized by the CRTC as...