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Focus on brand, innovation, Pentefountas tells radio stations

Media | 04/23/2013 7:11 pm EDT

Radio broadcasters should build their brands and be willing to innovate to maintain listeners in a changing media environment in which traditional broadcasters “no longer rule the roost,” said Tom Pentefountas, the CRTC’s vice-chair of broadcasting.  Online radio, portable music players, and “connected cars” that will deliver online, on-demand entertainment to drivers and passengers are “changing the rules of the game for traditional broadcasters,” Pentefountas said in a March 21 address at the International Radio Summit, according to a...