The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. The apparent failure of the Interactive Multimedia Producers Association of Canada to accomplish some minimal goals in the face of federal foot-dragging should come as no surprise. It serves as an important wake up call to those who believe government involvement in fostering Canadian content on the web will be significant in the short-term. The fledgling new media community can't hope to attract the same attention as the telecommunications industry and the thousands of politically attractive jobs it creates in Canada. Legislators in this country have demonstrated a willingness to put government weight behind the building of physical infrastructure and facilities. It has demonstrated less of a willingness to fund original digital content. It's little wonder that private-sector companies, working to satisfy the immediate demands of their audiences, throw up their hands when changes at the federal level that would provide incentives to create Canadian content take over a year to gain momentum. Without either a regulatory stick or incentive carrot to create those works, the private-sector will rightly concentrate on creating more generalized (and profitable) content to meet the top-line imperative with which they are faced. The situation provincially is much different. In the Mari-times, governments have worked hard to meet the needs of a community often thought of as the best hope of escaping the realities of their resource-dependent economies. The new media communities in Quebec, Ontario and British Columbia find themselves possessed of more influence in a smaller pond than they have across the broader national population. If leading new media thinkers are concentrating on regional growth and partnerships with provincial governments, it stands to reason that a broader national lobby may be a premature idea. Perhaps the industry needs to first go through some growing pains of its own to become a strong and united voice backed by effective champions at the federal table.