The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. It’s time to check the milk cartons to see if Allan Rock’s picture is on the side. The government should really do something to find the Industry minister, who appears to be missing.  In February Rock and his colleague Human Resources Development minister Jane Stewart unveiled the federal innovation strategy with all the appropriate bells and whistles. But the presentation since then has been muted, to say the least. Earlier this month, Rock was tentative in his approach. He called upon business, labour, academics and the volunteer sector to work on implementing the new stratagem. He cautiously asked them to hold meetings throughout the nation and to access the government’s web site. The federal government’s role was not defined. Some may attribute this reticence to Rock’s short tenure in the industry portfolio. But shyness has rarely been a trait we notice in politicians. Consider Rock’s predecessor. Brian Tobin was not even a member of Parliament when he was handed the responsibility for the department. But his atomic bombast was soon shaking things up across Canada. The national broadband strategy was closely identified with the Newfoundland MP, even though it was initiated by Ottawa’s John Manley. Tobin’s photo opportunism was noticed, and often resented, by his fellow Liberals and by people in the business community. The innovation strategy was to be the second prong of the government’s drive to revitalize Canadian industry. Following on the heels of the broadband initiative, the plan would see Canada set long-term goals to advance productivity, international competitiveness, and national strengths. An overhaul of the tax scheme and construction of new infrastructure would improve the country. We tend to agree with the man who said, "What’s needed now is leadership. Leadership to pull these ideas together, to put them high on the national agenda and get on with the job." Allan Rock spoke those words on February 12 as he unveiled the innovation strategy. He needs to be reminded of that commitment.