BOLDstreet dares to be different in marketing and business strategy
News | July 9, 2003
The head of one-year-old BOLDstreet Wireless Internet says using a direct sales force approach to build out a national Wi-Fi network makes bad business sense and could ultimately lead to the failure of some of the industry’s budding players. The Ottawa-based firm has opted for a channel sales model and has convinced some ISPs to do the grunt work of building a network. This content is available to wirereport.ca subscribers Already a subscriber? Sign in here Unlock all the Canadian telecom, broadcasting and digital media news you need.Take a free trial or subscribe to The Wire Report now. FREE TRIALTwo weeks of free access to thewirereport.ca and our exclusive newsletters. SUBSCRIBEUnlimited access to thewirereport.ca and our exlusive newsletters. |