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BOLDstreet dares to be different in marketing and business strategy

News | 07/09/2003 4:00 am EDT

The head of one-year-old BOLDstreet Wireless Internet says using a direct sales force approach to build out a national Wi-Fi network makes bad business sense and could ultimately lead to the failure of some of the industry’s budding players. The Ottawa-based firm has opted for a channel sales model and has convinced some ISPs to do the grunt work of building a network.

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