ROW International News Briefs
News | 01/13/2004 5:00 am EST
Less is more in devices
Consumers and business users alike are more likely to use devices that integrate voice and personal information management capabilities, rather than devices that also include a host of other features, according to research from Jupiter Research. "Too many features are being integrated into the devices, at the expense of the sum of being less than all of its parts," Michael Gartenberg, Jupiter’s VP and research director, said. The research firm studied consumer demand for device functionality and the number of devices people are willing to carry. Then Jupiter compared the results against the device manufacturers’ strategies behind multiple function devices. Jupiter found that people, both consumers and business users, are more willing to buy devices as the size and complexity decreases.
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