The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. There are certain statements you learn to take with a grain of salt because they get repeated so often: This is the funniest Canadian sitcom you’ve ever seen. The Leafs will win the Cup this year. Rogers is going to roll out local telephone service soon.   We were more than a little dubious when Rogers Communications Inc. announced its conference call to extoll the virtues of its telephony product. We’ve heard this song and dance before and Ted Rogers was beginning to sound a bit like the crazy uncle everyone avoids at family reunions. But the plans presented by the cableco, coupled with Shaw’s announcement earlier this year, show the cable barons have analyzed the landscape well. After years of tinkering, the DOCSIS technology is capable of supporting viable voice service. The cablecos will not make the mistakes of those who rushed into the CLEC world in the late 1990s and early 2000, only to leave behind the corpses of overenthusiastic business plans. Consumers, justifiably wary after those failures, can reasonably assume their cable carriers have the financial wherewithal to deploy the new service. This is not to suggest that subscribers will wildly desert the ILECs for cablecos, of course. Many factors enter into deciding who will provide telephony. Simply slapping a new name on a familiar offering will not suffice. In the first years, at least, the migration from Bell Canada to Rogers will likely be in single-digit percentages. Rather than a flood, Bell can expect a Chinese water torture. Bell and its fellow ILECs will not sit idly by and cede their customers to the cablecos. Bell has been a leader in converting television viewers from cable to satellite. The western ILECs all have TV over DSL programs in various stages of development. The cablecos have to worry about loss of market share in their sector just as much as the telcos must in theirs. Failure to recognize the changing telecom landscape will soon leave telcos as disappointed as Leafs fans always are.