The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports.  Primus Telecommunications Canada Inc.’s decision to enter the wireless market and round out its portfolio of services should stir things up a bit in the Canadian telecommunications sector. Within the past seven months, the company – known primarily for its long distance services – has broken into the Voice over IP market, added local wireline telephony services and wireless telephony to its long distance business, and can now offer a quadruple-play of bona fide services.  Shifting its marketing prowess into high gear to try and convince its existing one million long distance customers that it’s a sure bet for the full gamut of telecommunications services will undoubtedly take on greater importance. Now with a full service portfolio under its wing, the company will be able to go after new customers, stealing market share away from a variety of telecommunications service providers.  But with Canada’s wireless penetration rates having slowed considerably in the last few years, it’s unclear whether Primus will be able to spur a whole new wave of wireless adoption. While many believed the arrival of Virgin Mobile Canada would bring a jump in adoption, analysts have said in the past that this likely won’t be the case. They indicated that Virgin’s entry would probably only help Bell Mobility secure a greater portion of the prepaid market, a typically weak segment for the country’s largest cell phone company. This is likely to be true for Primus’ new wireless offering.  What’s more likely to happen is Primus’ existing LD subscribers will jump from their current cell phone providers to get better long distance rates in a bundle. It is equally plausible that TalkBroadband or local telephony customers will switch to Primus for their cell phone service.  Research has demonstrated the power of the bundle and this is what Canadian consumers want. This is exactly why the incumbent telcos want to change the rules for Voice over IP so they too can offer a bundle that includes local telephony. Primus has all the right ingredients for a compelling service package for Canadians, now we have to wait and see how things shape up.