The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. Canada’s wireless telecommunications competitive landscape has been highly competitive for a number of years, and despite the elimination of one facilities-based operator, competition is set to heat up – the result of the entry of a number of new competitors to the market in the recent past and still more to come.  Since Telus Mobility acquired Clearnet Communications in 2000, competition in the mobile wireless sector has been waged by four rivals. But as the Canadian market matures, we are starting to see competitive entries by new entrant landline operators and mobile virtual network operators.  MuchMusic rocked the industry with its entry into the youth pre-paid market by way of a partnership with Rogers Wireless Inc. earlier this month. It will be joined in the hunt for pre-paid customers in the first quarter of next year by Virgin Mobile Canada, which has partnered with Bell Mobility on a joint venture.  On the post-paid side, Primus Telecommunications Canada Inc. signaled its entry into the market earlier this year through an agreement with Microcell Telecommunications Inc., and just late last month unveiled its mobile wireless offering. Sprint Canada Inc. also joined forces with Microcell (now part of Ted Rogers’ communications and media empire) last September to launch a wireless offering to its subscribers.  Primus and Sprint will be able to capitalize on their existing local, long distance and Voice over IP (VoIP) subscribers, and offer them a bundle of wireless and wireline services. The old/new wisdom among operators is that bundling several services together creates advantage over others that can’t. Yankee Group research goes further to indicate that when wireless is thrown into the mix, consumer interest in bundled offerings increases even more.  On the pre-paid side, incumbent operators will find themselves vying for market share with marketing-savvy organizations targeting the youth market with sexy youth-oriented brands.  Incumbent wireless carriers have about 15 million customers combined, and it’s a safe bet that they will continue to capture a substantial portion of new net additions in the future, but that doesn’t mean the new entrants will be fighting over the scraps.