The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports.  The future of mobile TV in Canada appears to be bright, according to recent research conducted by Decima Reports affiliate company Decima Research. The data reveals that about 20% of cell phone users aged 18 to 24 are extremely/very interested in accessing mobile TV content on their cell phones. On a national basis, about 4% are extremely/very interested, with the 25-44 age groups showing the same level.  That’s good news for the three national wireless operators, which are all looking for ways to boost their average revenue per user (ARPU) through a variety of wireless data services. Rogers Wireless and Bell Mobility have already said they will introduce the MobiTV service, and both will be priced at about the $20 to $25 range.  But don’t expect the wireless carriers to pin their near-term hopes for increasing ARPU on mobile music downloads, mobile TV services and other data services. Despite the significant increases in text messaging and ringtone downloads, voice will continue to generate the lion’s share of revenue for wireless operators, here and abroad.  As a Nada Usina, GM of Nokia Canada, and Andrew Seybold, head of Andrew Seybold Group, said at the Wireless Connections 2005 conference in Calgary last month, voice is going to pay the bills for a long time. Even in well-advanced wireless societies such as Japan where 80% of subscribers use wireless data services everyday, they only produce approximately 25% of overall ARPU.  Just as hockey is mired by low interest in some America cities (or a lot depending on who you talk to), it will take time for people to flock to the arenas as they do in most Canadian communities. It will take a generation of young Americans growing up, playing hockey before cities such as Atlanta will see substantial fan support.  This analogy holds true in the wireless data space and it’s only a matter of time before mobile music downloads, mobile TV services and other wireless data services are ingrained in our society.