The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports.  Report on Wireless isn’t normally in the business of making predictions so this editorial marks a departure from the publication’s bread and butter of analyzing public policy moves by the country’s regulators.  Here goes: it’s only a matter of time before we have a private label wireless service by one of the world’s major credit card companies, most likely MasterCard International. We make this prediction because two key pieces of information converged this summer.  The first was a consumer survey from Decima Research highlighting the interest by cell phone users in paying for goods and services with their devices. The second is grocery store chain Loblaws launched its own wireless service.  After putting the two together – it just so happens that one followed the other in a stack of papers – it became so obvious that sometime in the future MasterCard will introduce in conjunction with Loblaws a combined private label, MasterCard-enabled, wireless service. It could be dubbed the President’s Choice MasterPhone with the tag line being, “Who needs anything else? Talk. Play. And Pay.”  A TV commercial could depict a typical young urban professional standing in line at Loblaws. While he waits, he calls a friend to say he’ll be home in about 15 minutes. He plays Tetris during his wait. After the cashier scans all the items, he simply taps his phone on a device next to the point of sale terminal and walks out. No need to enter a PIN or sign a credit card receipt. His grocery bill is automatically charged to his MasterCard.  We wouldn’t be so bullish about this prediction if it were another retailer, but given Loblaws’ existing banking relationship with MasterCard, it’s only a matter of time before the PC MasterPhone is being used by consumers across the country.