CNM Short Takes
Broadcast | February 3, 2006
Rogers, Melodeo unveil mobile podcast service
Rogers Wireless and Melodeo Inc. have teamed up to launch Rogers podcast Service, the first mobile podcast service on the continent. Through Melodeo’s Mobilcast software, Rogers Wireless customers will now have the option to listen to podcasts on their cell phones covering 16 different categories, including news and sports, technology, music, and comedy. The podcasts are updated daily and listeners can access them through Rogers Wireless’ mobile Internet portal. Previously, podcasts were available only through a PC, but Mobilcast allows for direct, over-the-air downloading to a mobile phone. "As the leading wireless carrier in Canada, we know our customers are looking for relevant, timely and exclusive content and with Rogers Podcast Service we are providing them with the latest mobile innovation to feed that need," said John Boyton, senior vice president and chief marketing officer, Rogers Wireless.
This content is available to wirereport.ca subscribers
Already a subscriber? Sign in here
Unlock all the Canadian telecom, broadcasting and digital media news you need.
Take a free trial or subscribe to The Wire Report now.
FREE TRIAL
Two weeks of free access to thewirereport.ca and our exclusive newsletters.
SUBSCRIBE
Unlimited access to thewirereport.ca and our exlusive newsletters.