BELL FUND PICK: Share the victories of aboriginal sports heroes with Chiefs and Champions

A companion to the television series Chiefs and Champions, www.chiefsandchampions.ca is a place to celebrate athletic and coaching achievements. Personal bios include competition history, mentors, words of inspiration, and personal bests. The ubiquity of online culture provides an opportunity for many voices to be heard. The Chiefs and Champions sports and social networking site contributes to trends in supporting Aboriginal youth to engage in the healthy and positive messages that sports delivers. By customizing Drupal content management software, the site leverages the best in open source technology, and being designed for longevity, the platform is scaleable and expandable.Visitors to the site can watch and comment on previously aired episode clips, participate in polls, and invite others to join. Members can upload photos to their bio page, link to video content on other sites, send private emails to other members, and add to their circle.Blogs allow athletes and coaches to share their experiences with others in this vibrant sports community. With the upcoming North American Indigenous Games in 2008 and the Olympics in 2010, this social and sports network is anticipated to grow exponentially in the near future.Tribute II Productions Inc. partnered with The Nimble Company and Industrial Brand Creative to produce the Chiefs and Champions new media component. Chiefs and Champions television series profiles such elite Aboriginal sports heroes as Tom Longboat, Fred Sasakamoose and Alwyn Morris as they journey through challenges, prevail over adversity and develop into inspiring leaders and role models.The TV series is hosted by North of 60 star Tom Jackson, Season II episodes include Darren Zack, Billy Two Rivers, Angela Chalmers, Richard Peter, Sharon and Shirley Firth and Gino Odjick. The series premiered on APTN (Aboriginal Peoples Television Network) and will also be broadcast on Knowledge Network and CLT/ACCESS.Big Red Barn Entertainment and Good Medicine Media formed Tribute II Productions Inc. to produce Chiefs and Champions - Season II, the television series. Based on the television series created by Annie Frazier Henry, Chiefs and Champions' new media component is produced with the participation of the Bell Broadcast and New Media Fund and with the assistance of APTN.

BELL FUND PICK: Share the victories of aboriginal sports heroes with Chiefs and Champions

Broadcast | July 3, 2007

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