Mobile adult content market to reach nearly $3.5 billion by 2010: Juniper
Briefs | 11/27/2007 3:56 pm EST
According to a new report from Juniper Research, the increasing adoption of streamed video and chat services will push revenues from mobile adult services close to $3.5 billion by 2010. The report also discovered that a significant portion of the new revenues will hail from the relatively underdeveloped North American markets. "While operators in the US and Canada are still very reluctant to introduce age-verification systems and offer adult content, it is a completely different story off-portal with a number of service providers now offering D2C content and services aimed at those markets," said report author Windsor Holden. "Furthermore, as mobile subscribers become more comfortable and familiar with the off-portal environment, then the traffic to these sites is likely to mushroom." Other findings from the Juniper report include: Western Europe will remain the largest regional market for mobile adult services, with revenues rising from $775m in 2007 to $1.5bn by 2012; global revenues from video chat services will rise from just $138m in 2007 to more than $1.5bn by 2012; and while users of adult services are far less price sensitive than consumers of other mobile entertainment services, service providers should be careful not to overprice content.