Canadian telecom and media regulatory decisions should not be “crowd-sourced,” said Serge Sasseville, Quebecor’s senior vice-president of corporate and institutional affairs at Quebecor Media Inc. “For some, enlightenment can only come from the people. They advocate a crowd-sourced model of regulation where the CRTC becomes some sort of Facebook page where everyone can comment on regulatory matters, leaving ministers to issue their rulings via Twitter,” Sasseville said at the Future of Digital Content France-Canada Summit in Ottawa, according to his speaking notes. The CRTC, under new Chair Jean-Pierre Blais, is encouraging more public participation in regulatory proceedings. Last year, an online campaign by advocacy group OpenMedia.ca was partly credited for the Conservative government's request for review of the CRTC's wholesale usage-based billing decision. He said he believes in a regulator that “empowers” Canadian companies and allows them to take advantage of opportunities presented by a new digital economy. Canadian companies, he said, need a regulatory system that helps them compete with foreign-owned, online rivals like Netflix Inc. and Apple Inc. “This means a lighter regulatory framework, but not the complete and utter rejection of all regulations,” he said. Sasseville said it has never been easier to access technology that enables international distribution. “To get there, however, we have to put export at the heart of our business, regulatory and financial priorities,” he said. He said the industry should review programs that favour local productions at the expense of projects that have the potential for international success produced by companies targeting foreign markets.