Canadian consumers are slowly embracing social TV habits, but the practice is still in its infancy, a new report by Media Technology Monitor (MTM) said. According to the new “Social TV” report dated May 16 and released Tuesday, MTM, a joint research project between CBC/Radio-Canada and BBM Analytics, said six per cent of Canadians talk about a show on Facebook while the show is airing, while three per cent turn to Twitter. In all, 59 per cent of Canadians visit social networking sites monthly, MTM said in the report, which uses data from a telephone survey of 8,011 Canadians conducted in the fall of 2012. Among those sites, the report said, Facebook is the social networking leader with 93 per cent of respondents using the site. “Although Twitter is getting a lot of attention through the media, its actual reach is small at 14%,” the report said. LinkedIn was also accessed by 14 per cent of Canadians, MTM said. In terms of social TV viewers, the report said 36 per cent of Canadians “almost always” watch TV and go online at the same time. These viewers are also “more than twice as likely” to watch TV online from any device or to watch television content on a new device such as a smartphone or tablet. MTM said 70 per cent of the survey’s respondents who engaged in social media also use the Internet to access TV programming. It said that number falls to 34 per cent among TV viewers who do not use social media. The report is accurate within plus or minus 1.1 percentage points, 19 times out of 20, MTM said.