Iristel Inc. rolled out new local home and business telephone services in Iqaluit, the company said. In a release Tuesday, Iristel said Iqaluit-based telecom customers can keep their existing phone numbers if they switch to Iristel’s service, and will pay “significantly less than what they are paying currently for their local telephone services.” "Residential customers can cut their local service phone bill in half and businesses can save significantly on office telephone systems and monthly service fees," Maged Bishara, the company’s vice-president of operations and national sales, said in the release. "It's simple to change, simple to use and everyone can keep their existing telephone numbers." Based out of Toronto, Iristel offers wholesale, retail and enterprise telecom services in parts of every Canadian province, and in Whitehorse, Yellowknife and Inuvik, N.W.T., according to the company’s online coverage map. The company is one of a number of telecom providers trying to increase their presence in northern markets after the CRTC opened the market to competition last year, following decades of regulations that preserved a monopoly on landline services under BCE Inc.’s Northwestel Inc. subsidiary.