Nokia Corp. said Thursday it has launched a new music streaming service called Nokia MixRadio with Play Me in 31 countries, including Canada. The company said in a press release that the service becomes a “personalized radio station that is unique to every user.” It uses artist choices, “favourite” selections, song skips and scans of the users’ stored music library to adjust the material played for every user of this free service. Nokia said it builds on the Nokia Music streaming service launched in 2011. “Nokia MixRadio marries simplicity with an incredible level of personalization for a mobile-first approach that will help everybody, not just the avid music fan, enjoy and discover new music for free,” Jyrki Rosenberg, vice-president of Nokia Entertainment, said in the release. In September, Microsoft Corp. announced it has reached a deal to buy Nokia’s devices and services business for 3.79 billion euros ($5.36 billion Cdn) and license its patents for 10 years for 1.65 billion euros.