Rogers Communications Inc. said Tuesday it has struck a "partner-market agreement" with British telecom giant Vodafone Group PLC. Rogers said in a press release that this agreement makes it Vodafone's "exclusive partner in Canada" and will include a range of products and services, including roaming. "We are delighted that Rogers has joined our successful partner-markets community," Vodafone CEO Vittorio Colao said in the release. "Canada is an important market as we continuously expand our roaming capabilities across North America." Vodafone has 434 million mobile customers in 27 countries, according to the Rogers release. On Vodafone's website, it lists the United Kingdom, Germany, Italy and Australia as among the several in which it offers service. Canaccord Genuity telecom analyst Dvai Ghose said in a research note Tuesday that this deal is likely "aimed at improving Rogers’ chances of getting multinational corporation customers that operate in Canada." He added that it's unclear whether the deal means Rogers and Vodafone are "exclusive roaming partners" or "if Vodafone has any roaming relationship with and at this time, and if so, if they are grandfathered." \t No financial details of the agreement were given, nor were any pricing figures for how much each company's customers might pay for roaming in the other's market. Rogers spokeswoman Patricia Trott said in an email she could not elaborate on such rates but that the arrangement is "much broader than roaming" and provides "a unique growth opportunity for our enterprise business." Rogers CEO Guy Laurence, who took on this role in December, was head of Vodafone’s U.K. division before coming to Rogers.